2011: Lego through generations
27 November 2011
28 Years ago I was the happiest kid on earth. Now it's my (oldest) son's turn.
2010: ORW35 Petten
19 July 2010
Friends and family, and this year including the World Cup Final.
2010: Cees, Mariska, Guy & Yma in NZ
14 June 2010
A visit to my dear friends Cees & Mariska +kids in New Zealand.
2010: Dimi's 4th birthday
01 May 2010
Sign Language - farewell board guys
08 March 2010
A little jewel by Oscar Sharp about the unsung heroes at the very bottom of the marketing mix pyramid. Make sure to watch it to the very end. [via VIBE]
Using brains scans to validate concepts
08 March 2010
If you thought frame-by-frame video analysis of facial expressions to interpret respondents' feedback on concepts is hi-tech... read on or dream on. According Dan Ariely and his pals at Duke University and Emory University, the big next thing is to skip that awkward interface called 'face' entirely and plug straight into respondents' brain waves. Read directly what the really think about your new marketing propositions.
Personally, I'm not sure that the inside of an MRI scanner is a comfortable enough environment to make anyone think anything but 'get me out of here' but we'll keep an eye on 2nd hand scanner prices just in case.
Read the article at Science Daily.
More Articles...
- An era ends, R.I.P. High Mobility Multipurpose Wheeled Vehicle
- Using analogies to explain new stuff
- 100W bulb exits - and so does the inventor of the Easy-Bake™
- Logorama - nominated for an Oscar
- Flatbeds in Economy air travel, finally
- Creativity quotes, beautifully visualized
- Ten gadgets that defined the decade
- Lecture @ TUDelft, Strategic Product Development
- Dodge Viper Logo & Daffy Duck
- Product types named after their action
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